Phase 2 — Content Plan

Content that works while you work.

A monthly content plan built from your positioning foundation. Every piece reinforces the same message — and brings the right clients to your door.

Content without positioning is noise. Once we nail who you're for and what makes you different, content gets a lot simpler — you're working from a playbook, not starting from scratch every week.

Campaign Ideas
Two campaigns. Two seasons.

Each campaign shows up when your prospects are already thinking about their taxes — or wishing they had.

Post-Tax Season
"What Your CPA Didn't Tell You"
April – May · 4-5 post series
Timed for the exact moment business owners are sitting with their returns feeling vaguely unsatisfied. Every post reinforces that LuxTaxPrep thinks ahead while the reader's current CPA just... files.
  • "You just filed. Here are 3 questions your CPA should have asked you in January."
  • "The $43K question nobody asked you before April 15th"
  • "Your CPA filed on time. Congratulations. Here's what they missed."
  • "What I'd do differently if I could refile — from real business owners"
Off-Season
"Tax Season Isn't a Season"
June – October · Ongoing series
A contrarian play that positions you as the firm working year-round while everyone else disappears. Most tax firms go quiet in the off-season. You showing up then says everything.
  • "If your tax strategist only calls between Jan and April, you have a seasonal employee."
  • "Why we start your 2027 strategy in May — not January"
  • "What I'm doing for my clients in July" (behind-the-scenes)
  • "The mid-year review that saves more than your tax return"
Monthly Retainer
What a content month looks like.

Consistent output across the channels that matter — all pulling from the same messaging playbook.

Content Frequency Purpose
Blog Posts
800-1200 words 		2 / month SEO + authority building
Social Posts
LinkedIn, IG, TikTok scripts 		8-10 / month Visibility + voice consistency
Email Newsletter
Nurture sequence 		2 / month Warm lead nurturing
Quarterly Lead Magnet
Guide, calculator, or comparison 		1 / quarter List building + conversion
Landing Pages
Campaign-specific opt-in pages 		As needed Paid + organic traffic capture
Starter Articles
Three pieces I'd write first.

Each one serves a different stage of the buyer journey — awareness, comparison, and switching.

The Real Cost of a Reactive CPA
Quantify what business owners lose without proactive tax strategy. Specific scenarios, real numbers. Captures organic search traffic from frustrated business owners.
SEO
5 Questions to Ask Your Tax Strategist Before You Hire Them
A comparison-stage piece where LuxTaxPrep naturally wins — because the questions are designed around proactive planning, year-round access, and strategic thinking.
Comparison
Why High-Income Business Owners Fire Their CPAs in May
Post-tax-season content that hits right when business owners are frustrated with their current CPA. Names the problem and makes LuxTaxPrep the obvious next call.
Switching
Investment
Simple monthly retainer.
Monthly Retainer
8-10 hrs/mo
Starting after positioning project is complete
  • 2 blog posts per month
  • 8-10 social posts across platforms
  • 2 email newsletters
  • 1 quarterly lead magnet or guide
  • Landing pages for campaigns + lead magnets
  • All content built from positioning playbook
  • Seasonal messaging baked in
Organic Growth
A tax knowledge hub that ranks.

Over time, we build a library of practical SMB tax content — the kind of stuff business owners actually Google at 2am. Each page answers one real question and points back to LuxTaxPrep.

Evergreen Tax Guides
"S-Corp vs LLC for small businesses," "When to switch accountants," "What is a tax strategy session?" — pages that answer real questions and rank year-round.
SEO
Seasonal Landing Pages
Dedicated pages for each campaign — tied to paid ads and email sequences. Pre-tax: "Get ahead of April." Post-tax: "Let's fix next year." Each with a clear opt-in.
Conversion
Lead Magnet Pages
Download pages for each quarterly guide or calculator. "Free: The Business Owner's Mid-Year Tax Checklist." Captures emails and warms leads into the funnel.
List Building

Think of it as a doc site for small business taxes. Every article, guide, and landing page lives on your domain — building organic traffic month over month. After 6 months you'll have 20-30 pages working for you around the clock.

Foundation first.

Let's get the positioning project done. Once that's delivered, I'll tailor this content plan to what we learn — the right channels, topics, and cadence for your buyer. Every piece written from the same playbook.